Personalization
Tailoring a service or product to accommodate specific individuals.
Personalization in e-commerce and web development involves customizing the user experience based on individual preferences, behaviors, and data. This can include personalized product recommendations, targeted marketing messages, and customized content.
Other terms
Video Testimonials
Video testimonials are customer reviews in video format, showcasing authentic feedback and experiences that help build trust and credibility for a brand. They provide a powerful, visual way to engage potential clients.
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Web Hosting
A service that allows organizations and individuals to post a website or web page onto the internet.
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Professional development
Activities that help you improve your skills and knowledge in your field. Professional development can include taking courses, attending conferences, or reading industry publications.
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Journeyman
A skilled worker who has completed an apprenticeship program and is qualified to work independently.
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AVIF
AVIF (AV1 Image File Format) is a modern image format designed for superior compression and quality.
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Professional certification
A credential that is awarded to individuals who have met certain standards of competence in a particular field. Professional certifications can be obtained through a variety of organizations, such as professional associations and industry bodies.
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Benefits
The benefits that an apprentice may receive, such as health insurance, paid vacation, and retirement benefits. Apprenticeship benefits vary from employer to employer.
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Sponsorship
A program in which a company provides financial support and other resources to a student or recent graduate in exchange for their work on a project or research.
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Occupation
A specific trade (job) that requires specialized skills and training.
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Talent development
This is the strategic approach to nurturing, enhancing, and maximizing the skills, capabilities, and potential of individuals within an organization or industry.
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Networking
The process of building relationships with people who can help you advance your career. Networking can be done through formal events, such as conferences and meetups, or through informal interactions, such as meeting people at work or through social media.
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Payment Gateway
A service that authorizes credit card payments for online and offline businesses.
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CMS Collections
Structured content types that can be used dynamically across your site.
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Encryption
The process of converting information or data into a code to prevent unauthorized access.
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Component Slots
Placeholders in components where other elements can be inserted.
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Orientation
The process of introducing apprentices to the program and to their new workplace. Apprenticeship orientation typically includes information about the program's goals, requirements, and procedures.
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National Apprenticeship Week
National Apprenticeship Week is an annual event dedicated to raising awareness, promoting, and celebrating the benefits of apprenticeship programs across a country. During this designated week, various activities, events, workshops, and initiatives are organized to showcase the contributions of apprenticeships to workforce development, economic growth, and skills training.
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Webflow Community
A supportive network of Webflow users who share knowledge and resources.
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Journal
A record of the apprentice's training and experience. The apprenticeship journal is used to track the apprentice's progress and to document their learning.
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Unregistered apprenticeship
An apprenticeship program that has not been approved by a state or federal agency. Unregistered apprenticeships may not meet the same standards of quality as registered apprenticeships.
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Webflow Dashboard
The central hub for managing your Webflow projects and account settings.
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Selection
The process of selecting apprentices for a program. Apprenticeship selection criteria vary from program to program, but they typically include factors such as the applicant's education, experience, and skills.
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Tech apprenticeships (technology and IT)
These apprenticeships offer opportunities to learn about areas such as software development, cybersecurity, data analysis, network administration, and more.
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Chargeback
A demand by a credit card provider for a retailer to make good the loss on a fraudulent or disputed transaction.
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RTI (Related Technical Instruction)
This is the training that takes place in the classroom which can consist of theoretical knowledge and projects in a controlled setting.
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Hard Skills (Foundational Competencies)
Hard skills, often referred to as foundational competencies, are specific and quantifiable abilities, expertise, and technical proficiencies that are essential for performing tasks and duties within a particular trade, profession, or industry.
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Bootcamps
Intensive and focused training programs designed to rapidly develop specific skills and competencies required for a particular trade, industry, or occupation. These programs typically offer accelerated learning experiences that combine theoretical knowledge with hands-on practical training.
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Database
A database is an organized collection of data that can be easily accessed, managed, and updated. It is used to store information in a structured way, allowing for efficient retrieval and manipulation of data.
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Refund
The return of money to a customer for a returned product or canceled service.
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Opportunities
The many different apprenticeship programs that are available in a variety of fields. Apprenticeship opportunities can be found through a variety of sources, such as online job boards, government websites, and trade associations.
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Element Settings
Options for configuring the properties and behaviors of elements.
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Virtual apprenticeships
Apprenticeship programs that are conducted remotely or online, allowing participants to engage in training, learning, and skill development from a distance. In virtual apprenticeships, apprentices utilize digital tools, online platforms, and virtual learning environments to access educational materials, interact with mentors or instructors, and complete hands-on tasks or projects.
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Webflow Designer
The tool used to visually design and develop Webflow websites.
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Facebook Ads
Advertising platform within Facebook that allows businesses to target specific audiences with tailored ads.
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JavaScript
A programming language commonly used to create interactive effects within web browsers.
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Average Order Value
The average amount spent each time a customer places an order.
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Up-Selling
The practice of encouraging customers to purchase a higher-end product than the one they originally intended to buy.
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Cart Abandonment
When a potential customer starts a checkout process but does not complete the purchase.
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Engagement Rate
A metric that measures the level of interaction that content receives from an audience.
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Google Ads
Online advertising platform by Google that allows businesses to display ads on Google search results and partner websites.
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Niche Edit
Niche Edit is a link-building technique where existing content is updated to include a new backlink to your website.
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Fellowship
A program that provides financial support and other resources to a student or recent graduate in exchange for their work on a research project or for their service to a community organization.
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Recurring Billing
A payment model where a customer authorizes a merchant to automatically charge them on a regular basis.
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Externship
A temporary position that provides students or recent graduates with the opportunity to gain work experience in a particular field. Externships are similar to internships, but they are typically unpaid.
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Transitional Jobs
Short-term, structured work experience that is designed to help apprentices or other individuals with limited work history gain relevant skills and experience.
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Equal Employment Opportunity
Equal employment opportunity (EEO) refers to the principle and practice of providing fair and unbiased treatment to all individuals, regardless of their race, color, religion, sex, national origin, age, disability, or other protected characteristics.
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AI Website Builder
An AI website builder uses artificial intelligence to automate or speed up the design and development of websites—often suggesting layouts, content, or style options based on user input.
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Fintech
Fintech is the use of technology to deliver financial services in faster, more efficient, and user-friendly ways.
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Sisense Developer
A specialist in building, customizing, and embedding Sisense BI dashboards, handling data modeling, ETL, and API integrations.
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SEO Terms
SEO Terms - What to they mean? Terms and data collected in an SEO crawl include:
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Video Testimonials
Video testimonials are customer reviews in video format, showcasing authentic feedback and experiences that help build trust and credibility for a brand. They provide a powerful, visual way to engage potential clients.
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Webflow Development Subscription
What is Webflow Development Subscription? Ongoing web design & development services on a monthly basis.
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TikTok Explore
A feature on TikTok that allows users to discover trending content and accounts.
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TikTok Distribution
The process of sharing and promoting content on TikTok to increase visibility and engagement.
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Google Ads
Online advertising platform by Google that allows businesses to display ads on Google search results and partner websites.
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Facebook Ads
Advertising platform within Facebook that allows businesses to target specific audiences with tailored ads.
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Snapchat Ads
Paid advertisements that appear within the Snapchat app, targeting users based on their behavior and interests.
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Banners
Graphic advertisements displayed on websites, typically in the form of rectangular images.
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Ad Revenue
Income generated from advertisements placed on websites, apps, or media channels.
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Social Media
Online platforms where users create and share content or participate in social networking.
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Branding
The process of creating a unique identity and image for a business or product in the consumer’s mind.
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Blogger Outreach
Blogger Outreach is a digital marketing strategy where businesses collaborate with bloggers to promote their products or services.
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Niche Edit
Niche Edit is a link-building technique where existing content is updated to include a new backlink to your website.
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WebP
WebP is an image format developed by Google that provides superior compression for web images.
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AVIF
AVIF (AV1 Image File Format) is a modern image format designed for superior compression and quality.
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Rich Text
A flexible content block for adding formatted text, images, and links.
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Component Slots
Placeholders in components where other elements can be inserted.
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Element Settings
Options for configuring the properties and behaviors of elements.
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Global Swatches
A feature that allows you to manage and update colors consistently across your entire project.
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Account Plan
A subscription plan that includes features for individual users and teams to manage their Webflow projects.
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Site Plan
A subscription plan that includes hosting and custom domain options for Webflow sites.
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Client-first
A development methodology focused on creating user-friendly, client-maintainable websites.
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Webflow Workshop
Live webinars and workshops hosted by Webflow to teach various aspects of the platform.
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Webflow Community
A supportive network of Webflow users who share knowledge and resources.
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IX2 (Interactions 2.0)
Advanced animation and interaction capabilities in Webflow.
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Webflow Designer
The tool used to visually design and develop Webflow websites.
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Webflow Dashboard
The central hub for managing your Webflow projects and account settings.
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Webflow Experts
Certified professionals who specialize in Webflow design and development.
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Backup and Versioning
Features that allow you to save and restore previous versions of your site.
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Team Plans
Subscription plans designed for teams to collaborate on Webflow projects.
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Lottie Animation
A lightweight, scalable animation format supported by Webflow.
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