B2C
Transactions conducted between a business and individual consumers.
B2C (Business to Consumer) refers to the process of selling products and services directly between a business and consumers who are the end-users. For example, an online retailer like Amazon sells products directly to individual customers, making it a B2C business.
Related terms
Banners
Graphic advertisements displayed on websites, typically in the form of rectangular images.
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B
Branding
The process of creating a unique identity and image for a business or product in the consumer’s mind.
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B
Blogger Outreach
Blogger Outreach is a digital marketing strategy where businesses collaborate with bloggers to promote their products or services.
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B
Backup and Versioning
Features that allow you to save and restore previous versions of your site.
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B
Breakpoints
Settings that control how your site looks on different screen sizes.
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B
Breadcrumb Navigation
A secondary navigation system that shows a user’s location in a website or web application.
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B
Bandwidth
The amount of data that can be transferred over a network in a given amount of time.
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B
TikTok Explore
A feature on TikTok that allows users to discover trending content and accounts.
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T
TikTok Distribution
The process of sharing and promoting content on TikTok to increase visibility and engagement.
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T
Google Ads
Online advertising platform by Google that allows businesses to display ads on Google search results and partner websites.
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G
Facebook Ads
Advertising platform within Facebook that allows businesses to target specific audiences with tailored ads.
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F
Snapchat Ads
Paid advertisements that appear within the Snapchat app, targeting users based on their behavior and interests.
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S
Banners
Graphic advertisements displayed on websites, typically in the form of rectangular images.
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B
Ad Revenue
Income generated from advertisements placed on websites, apps, or media channels.
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A
Social Media
Online platforms where users create and share content or participate in social networking.
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S
Branding
The process of creating a unique identity and image for a business or product in the consumer’s mind.
Read full description
B
Blogger Outreach
Blogger Outreach is a digital marketing strategy where businesses collaborate with bloggers to promote their products or services.
Read full description
B
Niche Edit
Niche Edit is a link-building technique where existing content is updated to include a new backlink to your website.
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N
WebP
WebP is an image format developed by Google that provides superior compression for web images.
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W
AVIF
AVIF (AV1 Image File Format) is a modern image format designed for superior compression and quality.
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A
Rich Text
A flexible content block for adding formatted text, images, and links.
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R
Component Slots
Placeholders in components where other elements can be inserted.
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C
Element Settings
Options for configuring the properties and behaviors of elements.
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E
Global Swatches
A feature that allows you to manage and update colors consistently across your entire project.
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G
Account Plan
A subscription plan that includes features for individual users and teams to manage their Webflow projects.
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A
Site Plan
A subscription plan that includes hosting and custom domain options for Webflow sites.
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S
Client-first
A development methodology focused on creating user-friendly, client-maintainable websites.
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C
Webflow Workshop
Live webinars and workshops hosted by Webflow to teach various aspects of the platform.
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W
Webflow Community
A supportive network of Webflow users who share knowledge and resources.
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W
IX2 (Interactions 2.0)
Advanced animation and interaction capabilities in Webflow.
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I
Webflow Designer
The tool used to visually design and develop Webflow websites.
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W
Webflow Dashboard
The central hub for managing your Webflow projects and account settings.
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W
Webflow Experts
Certified professionals who specialize in Webflow design and development.
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W
Backup and Versioning
Features that allow you to save and restore previous versions of your site.
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B
Team Plans
Subscription plans designed for teams to collaborate on Webflow projects.
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T
Lottie Animation
A lightweight, scalable animation format supported by Webflow.
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L
Webflow University
An educational platform with tutorials and courses on using Webflow.
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U
CMS Template Pages
Pages that dynamically display content from CMS Collections.
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C
