DOM
A programming interface for web documents.
DOM (Document Object Model) is a programming interface for HTML and XML documents. It represents the document as a tree structure where each node is an object representing a part of the document. JavaScript can be used to manipulate the DOM, allowing dynamic changes to the content and structure of a web page. For instance, you can use the DOM to add new elements, change styles, or handle user events.
Other terms
Engagement Rate
A metric that measures the level of interaction that content receives from an audience.
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Product Listing Page
A page on an e-commerce website that displays a list of products.
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Wishlist
A feature on e-commerce sites that allows users to create personalized collections of products they want to buy in the future.
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Retention Rate
The percentage of customers who continue to use a product over a given period of time.
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Occupation
A specific trade (job) that requires specialized skills and training.
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Cart Abandonment
When a potential customer starts a checkout process but does not complete the purchase.
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Payment Gateway
A service that authorizes credit card payments for online and offline businesses.
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Program Sponsors
A program in which a company provides financial support and other resources to a student or recent graduate in exchange for their work on a project or research.
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Plugin
A software component that adds specific features to an existing computer program.
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Up-Selling
The practice of encouraging customers to purchase a higher-end product than the one they originally intended to buy.
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National Apprenticeship Week
National Apprenticeship Week is an annual event dedicated to raising awareness, promoting, and celebrating the benefits of apprenticeship programs across a country. During this designated week, various activities, events, workshops, and initiatives are organized to showcase the contributions of apprenticeships to workforce development, economic growth, and skills training.
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Global Swatches
A feature that allows you to manage and update colors consistently across your entire project.
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Professional development
Activities that help you improve your skills and knowledge in your field. Professional development can include taking courses, attending conferences, or reading industry publications.
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Rich Text
A flexible content block for adding formatted text, images, and links.
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Gateway
A network node that connects two different networks and allows data to flow between them.
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WebSocket
A protocol that provides full-duplex communication channels over a single TCP connection.
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Webflow Experts
Certified professionals who specialize in Webflow design and development.
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Interview
The process of interviewing for an apprenticeship program. Apprenticeship interviews typically involve questions about the applicant's education, experience, and skills.
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Alumni
The former apprentices who have completed a program. Apprenticeship alumni can provide valuable support and advice to current and future apprentices.
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Grid Layout
A layout system that allows for precise control over web design grids.
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Adult training programs
Adult training programs are structured educational initiatives designed to provide individuals who are further along in their careers with opportunities to enhance their skills, acquire new competencies, and pursue career advancement or transitions. These programs are specifically tailored to meet the needs of adults who may be seeking to upskill, reskill, or make a career switch.
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Application
The process of applying for an apprenticeship program. Apprenticeship applications typically require information about the applicant's education, experience, and skills.
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Mentor
A more experienced and knowledgeable person who provides guidance, support, and advice to a less experienced person.
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Webflow Designer
The tool used to visually design and develop Webflow websites.
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Fintech
Fintech is the use of technology to deliver financial services in faster, more efficient, and user-friendly ways.
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Fulfillment
The process of receiving, packaging, and shipping orders for goods.
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Personalization
Tailoring a service or product to accommodate specific individuals.
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Banners
Graphic advertisements displayed on websites, typically in the form of rectangular images.
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JavaScript
A programming language commonly used to create interactive effects within web browsers.
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Opportunities
The many different apprenticeship programs that are available in a variety of fields. Apprenticeship opportunities can be found through a variety of sources, such as online job boards, government websites, and trade associations.
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Portfolio
A collection of your work that showcases your skills and accomplishments. Portfolios can be used to demonstrate your skills to potential employers or clients.
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Webflow Designer
The visual interface where you design and build your Webflow site.
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Unregistered apprenticeship
An apprenticeship program that has not been approved by a state or federal agency. Unregistered apprenticeships may not meet the same standards of quality as registered apprenticeships.
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Webflow University
An educational platform with tutorials and courses on using Webflow.
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Encryption
The process of converting information or data into a code to prevent unauthorized access.
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Fellowship
A program that provides financial support and other resources to a student or recent graduate in exchange for their work on a research project or for their service to a community organization.
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A/B Testing
A method of comparing two versions of a webpage or app against each other to determine which one performs better.
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Recurring Billing
A payment model where a customer authorizes a merchant to automatically charge them on a regular basis.
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Standards Builder
The standards builder is a platform provided by the U.S. Department of Labor that facilitates the process of customizing and registering apprenticeship programs. It allows organizations to create and modify the performance standards, competencies, and guidelines that form the basis of their apprenticeship programs
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Leadership development program
A program that is designed to help students develop their leadership skills. Leadership development programs can include workshops, training, and mentoring.
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Ad Revenue
Income generated from advertisements placed on websites, apps, or media channels.
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Product Page
A page on an e-commerce site that provides details about a specific product.
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Team Plans
Subscription plans designed for teams to collaborate on Webflow projects.
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Journeyman
A skilled worker who has completed an apprenticeship program and is qualified to work independently.
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AI Website Builder
An AI website builder uses artificial intelligence to automate or speed up the design and development of websites—often suggesting layouts, content, or style options based on user input.
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Fintech
Fintech is the use of technology to deliver financial services in faster, more efficient, and user-friendly ways.
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Sisense Developer
A specialist in building, customizing, and embedding Sisense BI dashboards, handling data modeling, ETL, and API integrations.
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SEO Terms
SEO Terms - What to they mean? Terms and data collected in an SEO crawl include:
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Video Testimonials
Video testimonials are customer reviews in video format, showcasing authentic feedback and experiences that help build trust and credibility for a brand. They provide a powerful, visual way to engage potential clients.
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Webflow Development Subscription
What is Webflow Development Subscription? Ongoing web design & development services on a monthly basis.
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TikTok Explore
A feature on TikTok that allows users to discover trending content and accounts.
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TikTok Distribution
The process of sharing and promoting content on TikTok to increase visibility and engagement.
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Google Ads
Online advertising platform by Google that allows businesses to display ads on Google search results and partner websites.
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Facebook Ads
Advertising platform within Facebook that allows businesses to target specific audiences with tailored ads.
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Snapchat Ads
Paid advertisements that appear within the Snapchat app, targeting users based on their behavior and interests.
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Banners
Graphic advertisements displayed on websites, typically in the form of rectangular images.
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Ad Revenue
Income generated from advertisements placed on websites, apps, or media channels.
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Social Media
Online platforms where users create and share content or participate in social networking.
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Branding
The process of creating a unique identity and image for a business or product in the consumer’s mind.
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Blogger Outreach
Blogger Outreach is a digital marketing strategy where businesses collaborate with bloggers to promote their products or services.
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Niche Edit
Niche Edit is a link-building technique where existing content is updated to include a new backlink to your website.
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WebP
WebP is an image format developed by Google that provides superior compression for web images.
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AVIF
AVIF (AV1 Image File Format) is a modern image format designed for superior compression and quality.
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Rich Text
A flexible content block for adding formatted text, images, and links.
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Component Slots
Placeholders in components where other elements can be inserted.
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Element Settings
Options for configuring the properties and behaviors of elements.
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Global Swatches
A feature that allows you to manage and update colors consistently across your entire project.
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Account Plan
A subscription plan that includes features for individual users and teams to manage their Webflow projects.
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Site Plan
A subscription plan that includes hosting and custom domain options for Webflow sites.
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Client-first
A development methodology focused on creating user-friendly, client-maintainable websites.
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Webflow Workshop
Live webinars and workshops hosted by Webflow to teach various aspects of the platform.
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Webflow Community
A supportive network of Webflow users who share knowledge and resources.
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IX2 (Interactions 2.0)
Advanced animation and interaction capabilities in Webflow.
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Webflow Designer
The tool used to visually design and develop Webflow websites.
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Webflow Dashboard
The central hub for managing your Webflow projects and account settings.
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Webflow Experts
Certified professionals who specialize in Webflow design and development.
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Backup and Versioning
Features that allow you to save and restore previous versions of your site.
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Team Plans
Subscription plans designed for teams to collaborate on Webflow projects.
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Lottie Animation
A lightweight, scalable animation format supported by Webflow.
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