Cross-Selling
The practice of selling an additional product or service to an existing customer.
Cross-Selling involves recommending related or complementary products to a customer who is already purchasing a product. This technique is used to increase the sales value. For example, an electronics store might suggest purchasing batteries when a customer buys a remote control.
Other terms
Front-End Development
Client-side development focused on what users see and interact with.
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Video Testimonials
Video testimonials are customer reviews in video format, showcasing authentic feedback and experiences that help build trust and credibility for a brand. They provide a powerful, visual way to engage potential clients.
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RTI (Related Technical Instruction)
This is the training that takes place in the classroom which can consist of theoretical knowledge and projects in a controlled setting.
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Modern apprenticeships
National Apprenticeship Week is an annual event dedicated to raising awareness, promoting, and celebrating the benefits of apprenticeship programs across a country. During this designated week, various activities, events, workshops, and initiatives are organized to showcase the contributions of apprenticeships to workforce development, economic growth, and skills training.
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National Apprenticeship Week
National Apprenticeship Week is an annual event dedicated to raising awareness, promoting, and celebrating the benefits of apprenticeship programs across a country. During this designated week, various activities, events, workshops, and initiatives are organized to showcase the contributions of apprenticeships to workforce development, economic growth, and skills training.
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Webflow Designer
The tool used to visually design and develop Webflow websites.
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Webflow Designer
The visual interface where you design and build your Webflow site.
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Work-based learning
Work-based learning provides individuals, such as apprentices, with the opportunity to apply theoretical knowledge gained in the classroom to real-world tasks and challenges. Work-based learning fosters the development of job-specific skills, industry-specific competencies, and a deep understanding of work processes.
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UX
The overall experience of a person using a product, especially in terms of how easy or pleasing it is to use.
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Pre-apprenticeship
Pre-apprenticeship refers to a preparatory training program designed to equip individuals with foundational skills, knowledge, and experiences that enhance their readiness for entry into a formal apprenticeship program. Pre-apprenticeship programs are often tailored to specific trades or industries and provide participants with an introduction to the basic technical skills, safety protocols, and industry-specific practices relevant to their chosen field.
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Client-first
A development methodology focused on creating user-friendly, client-maintainable websites.
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Bootcamps
Intensive and focused training programs designed to rapidly develop specific skills and competencies required for a particular trade, industry, or occupation. These programs typically offer accelerated learning experiences that combine theoretical knowledge with hands-on practical training.
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Hard Skills (Foundational Competencies)
Hard skills, often referred to as foundational competencies, are specific and quantifiable abilities, expertise, and technical proficiencies that are essential for performing tasks and duties within a particular trade, profession, or industry.
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Industry Registered Apprenticeship Programs (IRAP)
IRAPs are apprenticeship initiatives that are designed, developed, and recognized by industry-specific organizations, employer groups, or associations. These adhere to the U.S. Department of Labor's established standards and are registered with the appropriate State Apprenticeship Agencies.
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Career Advancement
Career advancement encompasses the development of skills, knowledge, and experience that enable an apprentice to move from entry-level positions to more advanced roles with greater responsibilities and opportunities.
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Breadcrumb Navigation
A secondary navigation system that shows a user’s location in a website or web application.
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Journeyman
A skilled worker who has completed an apprenticeship program and is qualified to work independently.
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Payment Gateway
A service that authorizes credit card payments for online and offline businesses.
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Stakeholders
Stakeholders are individuals, organizations, or other groups that have a vested interest in the success, development, and outcomes of apprenticeship programs. Stakeholders typically include apprentices themselves, employers, educational institutions, government agencies, industry associations, trade unions, and community representatives.
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Master craftsman
A highly skilled worker who has achieved the highest level of mastery in their field.
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Customer Lifetime Value
The total worth of a customer to a business over the entirety of their relationship.
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Recurring Billing
A payment model where a customer authorizes a merchant to automatically charge them on a regular basis.
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Professional development
Activities that help you improve your skills and knowledge in your field. Professional development can include taking courses, attending conferences, or reading industry publications.
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TikTok Distribution
The process of sharing and promoting content on TikTok to increase visibility and engagement.
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Accessibility
The practice of making websites usable by people of all abilities and disabilities.
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Career Mobility
Career mobility refers to the ability of individuals to progress and advance within their chosen profession, trade, or industry by moving from one position or level to another.
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API
A set of rules that allows different software entities to communicate with each other.
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DoL (Department of Labor)
The Department of Labor (DOL) is responsible for overseeing the Registered Apprenticeship system in the United States. The DOL's Office of Apprenticeship (OA) provides a number of resources and services to help employers and individuals get started with apprenticeship.
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Apprenticeship audit
An apprenticeship audit is a systematic and comprehensive review process conducted to assess the effectiveness, quality, and compliance of an apprenticeship program. The audit may be conducted by the DoL, a state organization, or a program stakeholder.
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XML
A markup language that defines a set of rules for encoding documents in a format that is both human-readable and machine-readable.
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Domain Name
The address where users can access a website, such as www.example.com.
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CSS
A style sheet language for describing the presentation of a document written in HTML.
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Personalization
Tailoring a service or product to accommodate specific individuals.
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Element Settings
Options for configuring the properties and behaviors of elements.
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Apprenticeship Tracking
Apprenticeship tracking refers to the systematic process of monitoring and recording the progress, performance, and milestones achieved by apprentices throughout their participation in an apprenticeship program. This involves the collection and analysis of data related to various aspects of the apprenticeship journey, including training hours, skills development, assessments, mentorship interactions, and program completion status.
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Widgets
Small applications or tools that can be embedded into a website to provide additional functionality.
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Fulfillment
The process of receiving, packaging, and shipping orders for goods.
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Sisense Developer
A specialist in building, customizing, and embedding Sisense BI dashboards, handling data modeling, ETL, and API integrations.
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Professional certification
A credential that is awarded to individuals who have met certain standards of competence in a particular field. Professional certifications can be obtained through a variety of organizations, such as professional associations and industry bodies.
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Credential transparency
Credential transparency refers to the clarity, accessibility, and comprehensibility of information related to educational achievements, qualifications, certifications, and credentials earned by individuals.
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Average Order Value
The average amount spent each time a customer places an order.
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Selection
The process of selecting apprentices for a program. Apprenticeship selection criteria vary from program to program, but they typically include factors such as the applicant's education, experience, and skills.
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Workforce
The workforce refers to the total number of individuals who are actively engaged in employment, including both employees and employers, within a specific industry, organization, or geographic region.
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KSB (Knowledge, Skills, Behavior)
The core attributes that an apprentice must have in order to be competent in the occupation they will be working in.
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SEO Terms
SEO Terms - What to they mean? Terms and data collected in an SEO crawl include:
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Refund
The return of money to a customer for a returned product or canceled service.
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Internship
A temporary position that provides students or recent graduates with the opportunity to gain work experience in a particular field. Internships typically last for a few months and do not lead to a credential.
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Tech apprenticeships (technology and IT)
These apprenticeships offer opportunities to learn about areas such as software development, cybersecurity, data analysis, network administration, and more.
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Assessments
The systematic processes used to evaluate and measure an apprentice's knowledge, skills, and competencies in relation to the learning objectives and performance standards of the apprenticeship program. These evaluations are designed to gauge an apprentice's progress, identify strengths and areas for improvement, and ensure that they are meeting the requirements of their chosen trade or occupation.
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SAA (State Apprenticeship Agency)
These are the organizations responsible for overseeing, managing, and assisting apprenticeship programs in their respective states.
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AI Website Builder
An AI website builder uses artificial intelligence to automate or speed up the design and development of websites—often suggesting layouts, content, or style options based on user input.
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Fintech
Fintech is the use of technology to deliver financial services in faster, more efficient, and user-friendly ways.
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Sisense Developer
A specialist in building, customizing, and embedding Sisense BI dashboards, handling data modeling, ETL, and API integrations.
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SEO Terms
SEO Terms - What to they mean? Terms and data collected in an SEO crawl include:
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Video Testimonials
Video testimonials are customer reviews in video format, showcasing authentic feedback and experiences that help build trust and credibility for a brand. They provide a powerful, visual way to engage potential clients.
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Webflow Development Subscription
What is Webflow Development Subscription? Ongoing web design & development services on a monthly basis.
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TikTok Explore
A feature on TikTok that allows users to discover trending content and accounts.
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TikTok Distribution
The process of sharing and promoting content on TikTok to increase visibility and engagement.
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Google Ads
Online advertising platform by Google that allows businesses to display ads on Google search results and partner websites.
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Facebook Ads
Advertising platform within Facebook that allows businesses to target specific audiences with tailored ads.
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Snapchat Ads
Paid advertisements that appear within the Snapchat app, targeting users based on their behavior and interests.
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Banners
Graphic advertisements displayed on websites, typically in the form of rectangular images.
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Ad Revenue
Income generated from advertisements placed on websites, apps, or media channels.
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Social Media
Online platforms where users create and share content or participate in social networking.
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Branding
The process of creating a unique identity and image for a business or product in the consumer’s mind.
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Blogger Outreach
Blogger Outreach is a digital marketing strategy where businesses collaborate with bloggers to promote their products or services.
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Niche Edit
Niche Edit is a link-building technique where existing content is updated to include a new backlink to your website.
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WebP
WebP is an image format developed by Google that provides superior compression for web images.
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AVIF
AVIF (AV1 Image File Format) is a modern image format designed for superior compression and quality.
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Rich Text
A flexible content block for adding formatted text, images, and links.
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Component Slots
Placeholders in components where other elements can be inserted.
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Element Settings
Options for configuring the properties and behaviors of elements.
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Global Swatches
A feature that allows you to manage and update colors consistently across your entire project.
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Account Plan
A subscription plan that includes features for individual users and teams to manage their Webflow projects.
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Site Plan
A subscription plan that includes hosting and custom domain options for Webflow sites.
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Client-first
A development methodology focused on creating user-friendly, client-maintainable websites.
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Webflow Workshop
Live webinars and workshops hosted by Webflow to teach various aspects of the platform.
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Webflow Community
A supportive network of Webflow users who share knowledge and resources.
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IX2 (Interactions 2.0)
Advanced animation and interaction capabilities in Webflow.
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Webflow Designer
The tool used to visually design and develop Webflow websites.
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Webflow Dashboard
The central hub for managing your Webflow projects and account settings.
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Webflow Experts
Certified professionals who specialize in Webflow design and development.
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Backup and Versioning
Features that allow you to save and restore previous versions of your site.
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Team Plans
Subscription plans designed for teams to collaborate on Webflow projects.
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Lottie Animation
A lightweight, scalable animation format supported by Webflow.
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