Niche Market

A focused, targetable portion of a broader market in which specialized products or services are sold.

Niche Market is a small, specific segment of a market that is addressed by a particular kind of product or service. Companies often target niche markets to cater to specific consumer needs that are not being met by mainstream providers.

For example, a company selling vegan, gluten-free snacks is targeting a niche market within the broader food industry.