API
A set of rules that allows different software entities to communicate with each other.
API (Application Programming Interface) is a set of protocols, routines, and tools for building software applications. APIs specify how software components should interact. For instance, when you use a social media app and it displays your timeline, an API retrieves that data from the server. APIs can be public, like those provided by Google Maps for location services, or private, internal to a company for specific business functions.
Related terms
Ad Revenue
Income generated from advertisements placed on websites, apps, or media channels.
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A
AVIF
AVIF (AV1 Image File Format) is a modern image format designed for superior compression and quality.
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A
Account Plan
A subscription plan that includes features for individual users and teams to manage their Webflow projects.
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A
Average Order Value
The average amount spent each time a customer places an order.
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A
Affiliate Marketing
A type of performance-based marketing where a business rewards affiliates for each customer brought by the affiliate’s marketing efforts.
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A
A/B Testing
A method of comparing two versions of a webpage or app against each other to determine which one performs better.
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A
TikTok Explore
A feature on TikTok that allows users to discover trending content and accounts.
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T
TikTok Distribution
The process of sharing and promoting content on TikTok to increase visibility and engagement.
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T
Google Ads
Online advertising platform by Google that allows businesses to display ads on Google search results and partner websites.
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G
Facebook Ads
Advertising platform within Facebook that allows businesses to target specific audiences with tailored ads.
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F
Snapchat Ads
Paid advertisements that appear within the Snapchat app, targeting users based on their behavior and interests.
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S
Banners
Graphic advertisements displayed on websites, typically in the form of rectangular images.
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B
Ad Revenue
Income generated from advertisements placed on websites, apps, or media channels.
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A
Social Media
Online platforms where users create and share content or participate in social networking.
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S
Branding
The process of creating a unique identity and image for a business or product in the consumer’s mind.
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B
Blogger Outreach
Blogger Outreach is a digital marketing strategy where businesses collaborate with bloggers to promote their products or services.
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B
Niche Edit
Niche Edit is a link-building technique where existing content is updated to include a new backlink to your website.
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N
WebP
WebP is an image format developed by Google that provides superior compression for web images.
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W
AVIF
AVIF (AV1 Image File Format) is a modern image format designed for superior compression and quality.
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A
Rich Text
A flexible content block for adding formatted text, images, and links.
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R
Component Slots
Placeholders in components where other elements can be inserted.
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C
Element Settings
Options for configuring the properties and behaviors of elements.
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E
Global Swatches
A feature that allows you to manage and update colors consistently across your entire project.
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G
Account Plan
A subscription plan that includes features for individual users and teams to manage their Webflow projects.
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A
Site Plan
A subscription plan that includes hosting and custom domain options for Webflow sites.
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S
Client-first
A development methodology focused on creating user-friendly, client-maintainable websites.
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C
Webflow Workshop
Live webinars and workshops hosted by Webflow to teach various aspects of the platform.
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W
Webflow Community
A supportive network of Webflow users who share knowledge and resources.
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W
IX2 (Interactions 2.0)
Advanced animation and interaction capabilities in Webflow.
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I
Webflow Designer
The tool used to visually design and develop Webflow websites.
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W
Webflow Dashboard
The central hub for managing your Webflow projects and account settings.
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W
Webflow Experts
Certified professionals who specialize in Webflow design and development.
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W
Backup and Versioning
Features that allow you to save and restore previous versions of your site.
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B
Team Plans
Subscription plans designed for teams to collaborate on Webflow projects.
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T
Lottie Animation
A lightweight, scalable animation format supported by Webflow.
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L
Webflow University
An educational platform with tutorials and courses on using Webflow.
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U
CMS Template Pages
Pages that dynamically display content from CMS Collections.
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C
