Wholesale
The selling of goods in large quantities to be retailed by others.
Wholesale involves selling products in bulk to retailers, who then sell them to end consumers at a markup. Wholesalers typically offer products at a lower price per unit than retail, allowing retailers to make a profit.
For example, a wholesale supplier might sell large quantities of clothing to retail stores, which then sell the items individually to consumers.
Other terms
Plugin
A software component that adds specific features to an existing computer program.
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Webflow University
An educational platform with tutorials and courses on using Webflow.
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Logistics
The detailed coordination of complex operations involving people, facilities, or supplies.
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Conversion Rate
The percentage of visitors to a website that completes a desired goal (a conversion) out of the total number of visitors.
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Technical assistance
These serve as dedicated resources and hubs of expertise within the Registered Apprenticeship system. These centers play a pivotal role in fostering the growth, quality, and inclusivity of Registered Apprenticeship Programs (RAPs) by offering a range of specialized services to key stakeholders.
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American Apprenticeship Initiative
The American Apprenticeship Initiative (AAI) is a strategic and comprehensive effort aimed at expanding and enhancing apprenticeship opportunities across various industries and sectors within the United States.
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Wishlist
A feature on e-commerce sites that allows users to create personalized collections of products they want to buy in the future.
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CMS Template Pages
Pages that dynamically display content from CMS Collections.
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Product Page
A page on an e-commerce site that provides details about a specific product.
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Journal
A record of the apprentice's training and experience. The apprenticeship journal is used to track the apprentice's progress and to document their learning.
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Grid Layout
A layout system that allows for precise control over web design grids.
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API
A set of rules that allows different software entities to communicate with each other.
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Soft Skills (Durable Skills or Occupational Competencies)
Soft skills, also known as durable skills or occupational competencies, are non-technical abilities and personal attributes that enhance an individual's effectiveness in the workplace. Soft skills encompass traits such as communication, teamwork, problem-solving, adaptability, time management, and emotional intelligence.
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Mentorship
A relationship between a more experienced and knowledgeable person (the mentor) and a less experienced person (the mentee). Mentors can provide mentees with guidance, support, and advice.
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Sisense Developer
A specialist in building, customizing, and embedding Sisense BI dashboards, handling data modeling, ETL, and API integrations.
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Program Sponsors
A program in which a company provides financial support and other resources to a student or recent graduate in exchange for their work on a project or research.
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SAA (State Apprenticeship Agency)
These are the organizations responsible for overseeing, managing, and assisting apprenticeship programs in their respective states.
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User Interface (UI)
The space where interactions between humans and machines occur.
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Professional certification
A credential that is awarded to individuals who have met certain standards of competence in a particular field. Professional certifications can be obtained through a variety of organizations, such as professional associations and industry bodies.
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Personalization
Tailoring a service or product to accommodate specific individuals.
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Research assistantship
A position in which a student assists a professor or other researcher with their research. Research assistantships can provide students with the opportunity to gain experience in research and to learn about a particular field.
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Account Plan
A subscription plan that includes features for individual users and teams to manage their Webflow projects.
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Internship coordinator
A person who is responsible for recruiting, selecting, and placing interns.
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Python
A high-level programming language known for its readability and versatility.
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Tech apprenticeships (technology and IT)
These apprenticeships offer opportunities to learn about areas such as software development, cybersecurity, data analysis, network administration, and more.
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Retention Rate
The percentage of customers who continue to use a product over a given period of time.
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Niche Edit
Niche Edit is a link-building technique where existing content is updated to include a new backlink to your website.
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Domain Name
The address where users can access a website, such as www.example.com.
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Flexbox
A layout model that allows you to design flexible and responsive layouts.
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Cooperative education
A program that combines classroom instruction with alternating periods of paid employment. Cooperative education programs typically last for two or four years and lead to a degree.
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Merchant Account
A type of bank account that allows businesses to accept payments by debit or credit cards.
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IX2 (Interactions 2.0)
Advanced animation and interaction capabilities in Webflow.
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Leadership development program
A program that is designed to help students develop their leadership skills. Leadership development programs can include workshops, training, and mentoring.
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Mentor
A more experienced and knowledgeable person who provides guidance, support, and advice to a less experienced person.
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Front-End Development
Client-side development focused on what users see and interact with.
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Master craftsman
A highly skilled worker who has achieved the highest level of mastery in their field.
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Omnichannel
A multichannel sales approach that provides the customer with an integrated shopping experience.
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Web Hosting
A service that allows organizations and individuals to post a website or web page onto the internet.
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Technical Skills
The skills people need in order to be able to complete the tasks that they are required to do on the job. Technical skills vary from job to job and typically require occupation- or industry-specific knowledge. They often combine theoretical and applied competencies.
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Apprenticeship Management Software
Apprenticeship management software is a specialized digital tool or platform designed to streamline and enhance the administration, coordination, tracking, and monitoring of apprenticeship programs.
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CSS
A style sheet language for describing the presentation of a document written in HTML.
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Modern apprenticeships
National Apprenticeship Week is an annual event dedicated to raising awareness, promoting, and celebrating the benefits of apprenticeship programs across a country. During this designated week, various activities, events, workshops, and initiatives are organized to showcase the contributions of apprenticeships to workforce development, economic growth, and skills training.
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Credential transparency
Credential transparency refers to the clarity, accessibility, and comprehensibility of information related to educational achievements, qualifications, certifications, and credentials earned by individuals.
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Transitional Jobs
Short-term, structured work experience that is designed to help apprentices or other individuals with limited work history gain relevant skills and experience.
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Product Listing Page
A page on an e-commerce website that displays a list of products.
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Breadcrumb Navigation
A secondary navigation system that shows a user’s location in a website or web application.
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Hyperlink
A reference in a digital document that leads to another section of the document or to another document.
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Global Swatches
A feature that allows you to manage and update colors consistently across your entire project.
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SEO
The process of optimizing a website to rank higher in search engine results (Google Chrome, BING, Yahoo etc).
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Work-based learning
Work-based learning provides individuals, such as apprentices, with the opportunity to apply theoretical knowledge gained in the classroom to real-world tasks and challenges. Work-based learning fosters the development of job-specific skills, industry-specific competencies, and a deep understanding of work processes.
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KSB (Knowledge, Skills, Behavior)
The core attributes that an apprentice must have in order to be competent in the occupation they will be working in.
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AI Website Builder
An AI website builder uses artificial intelligence to automate or speed up the design and development of websites—often suggesting layouts, content, or style options based on user input.
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Fintech
Fintech is the use of technology to deliver financial services in faster, more efficient, and user-friendly ways.
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Sisense Developer
A specialist in building, customizing, and embedding Sisense BI dashboards, handling data modeling, ETL, and API integrations.
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SEO Terms
SEO Terms - What to they mean? Terms and data collected in an SEO crawl include:
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Video Testimonials
Video testimonials are customer reviews in video format, showcasing authentic feedback and experiences that help build trust and credibility for a brand. They provide a powerful, visual way to engage potential clients.
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Webflow Development Subscription
What is Webflow Development Subscription? Ongoing web design & development services on a monthly basis.
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TikTok Explore
A feature on TikTok that allows users to discover trending content and accounts.
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TikTok Distribution
The process of sharing and promoting content on TikTok to increase visibility and engagement.
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Google Ads
Online advertising platform by Google that allows businesses to display ads on Google search results and partner websites.
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Facebook Ads
Advertising platform within Facebook that allows businesses to target specific audiences with tailored ads.
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Snapchat Ads
Paid advertisements that appear within the Snapchat app, targeting users based on their behavior and interests.
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Banners
Graphic advertisements displayed on websites, typically in the form of rectangular images.
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Ad Revenue
Income generated from advertisements placed on websites, apps, or media channels.
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Social Media
Online platforms where users create and share content or participate in social networking.
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Branding
The process of creating a unique identity and image for a business or product in the consumer’s mind.
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Blogger Outreach
Blogger Outreach is a digital marketing strategy where businesses collaborate with bloggers to promote their products or services.
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Niche Edit
Niche Edit is a link-building technique where existing content is updated to include a new backlink to your website.
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WebP
WebP is an image format developed by Google that provides superior compression for web images.
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AVIF
AVIF (AV1 Image File Format) is a modern image format designed for superior compression and quality.
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Rich Text
A flexible content block for adding formatted text, images, and links.
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Component Slots
Placeholders in components where other elements can be inserted.
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Element Settings
Options for configuring the properties and behaviors of elements.
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Global Swatches
A feature that allows you to manage and update colors consistently across your entire project.
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Account Plan
A subscription plan that includes features for individual users and teams to manage their Webflow projects.
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Site Plan
A subscription plan that includes hosting and custom domain options for Webflow sites.
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Client-first
A development methodology focused on creating user-friendly, client-maintainable websites.
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Webflow Workshop
Live webinars and workshops hosted by Webflow to teach various aspects of the platform.
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Webflow Community
A supportive network of Webflow users who share knowledge and resources.
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IX2 (Interactions 2.0)
Advanced animation and interaction capabilities in Webflow.
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Webflow Designer
The tool used to visually design and develop Webflow websites.
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Webflow Dashboard
The central hub for managing your Webflow projects and account settings.
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Webflow Experts
Certified professionals who specialize in Webflow design and development.
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Backup and Versioning
Features that allow you to save and restore previous versions of your site.
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Team Plans
Subscription plans designed for teams to collaborate on Webflow projects.
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Lottie Animation
A lightweight, scalable animation format supported by Webflow.
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