PPC
An internet advertising model used to drive traffic to websites, where advertisers pay a fee each time one of their ads is clicked.
PPC (Pay-Per-Click) is an online advertising model in which advertisers pay each time a user clicks on one of their ads. PPC is commonly used in search engine advertising, where businesses bid on keywords to have their ads appear in search results.
For example, Google Ads is a popular PPC platform that allows businesses to create ads that appear when users search for specific terms.
Other terms
Merchant Account
A type of bank account that allows businesses to accept payments by debit or credit cards.
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Retention
Retention refers to the ability of apprentices to remain actively engaged and enrolled in an apprenticeship program from the start to the successful completion of the program. Effective retention strategies involve creating a positive and supportive learning environment, offering mentorship and guidance, addressing challenges promptly, and providing resources to help apprentices succeed.
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KSB (Knowledge, Skills, Behavior)
The core attributes that an apprentice must have in order to be competent in the occupation they will be working in.
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Industry Registered Apprenticeship Programs (IRAP)
IRAPs are apprenticeship initiatives that are designed, developed, and recognized by industry-specific organizations, employer groups, or associations. These adhere to the U.S. Department of Labor's established standards and are registered with the appropriate State Apprenticeship Agencies.
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LMS (Learning Management System)
An LMS is a software that helps organizations create, manage, and administer training content and assessments.
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Remarketing
The process of targeting ads to users who have previously interacted with a website or advertisement.
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Standards
The requirements that must be met for an apprenticeship program to be considered registered. Apprenticeship standards typically include requirements for the training plan, the on-the-job training, and the exams that apprentices must pass.
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Capstone project
A major project that is completed by a student at the end of their studies. Capstone projects are often used to demonstrate the student's skills and knowledge in a particular field.
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Niche Edit
Niche Edit is a link-building technique where existing content is updated to include a new backlink to your website.
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Work-based learning
Work-based learning provides individuals, such as apprentices, with the opportunity to apply theoretical knowledge gained in the classroom to real-world tasks and challenges. Work-based learning fosters the development of job-specific skills, industry-specific competencies, and a deep understanding of work processes.
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OTJ / OJT (On the Job / On The Job Training)
The training that takes place in the workplace, also known as hands-on training where the apprentice learns by doing.
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Assessments
The systematic processes used to evaluate and measure an apprentice's knowledge, skills, and competencies in relation to the learning objectives and performance standards of the apprenticeship program. These evaluations are designed to gauge an apprentice's progress, identify strengths and areas for improvement, and ensure that they are meeting the requirements of their chosen trade or occupation.
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Cooperative education
A program that combines classroom instruction with alternating periods of paid employment. Cooperative education programs typically last for two or four years and lead to a degree.
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Inbound Marketing
A strategy that focuses on attracting customers through relevant and helpful content.
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JavaScript
A programming language commonly used to create interactive effects within web browsers.
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Education Provider
An education provider is an institution, organization, or entity that offers formal educational programs, training, and instruction to individuals seeking to acquire knowledge, skills, and qualifications in a specific field or discipline. These providers can include vocational schools, community colleges, technical institutes, universities, and other training centers.
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Element Settings
Options for configuring the properties and behaviors of elements.
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Branding
The process of creating a unique identity and image for a business or product in the consumer’s mind.
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Fulfillment
The process of receiving, packaging, and shipping orders for goods.
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Externship
A temporary position that provides students or recent graduates with the opportunity to gain work experience in a particular field. Externships are similar to internships, but they are typically unpaid.
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Master craftsman
A highly skilled worker who has achieved the highest level of mastery in their field.
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Apprenticeship dismissal
Apprenticeship dismissal refers to the termination or removal of an apprentice from an apprenticeship program before the completion of the designated training period. This decision may be made due to various reasons, including poor performance, violation of program rules or codes of conduct, inadequate attendance, or failure to meet program requirements.
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API
A set of rules that allows different software entities to communicate with each other.
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Selection
The process of selecting apprentices for a program. Apprenticeship selection criteria vary from program to program, but they typically include factors such as the applicant's education, experience, and skills.
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Commitment Statement
An agreement between the apprentice, the employer and the training provider covering: the planned content and schedule for training; what is expected and offered by each party; and how to resolve queries and complaints.
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Transitional Jobs
Short-term, structured work experience that is designed to help apprentices or other individuals with limited work history gain relevant skills and experience.
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Unregistered apprenticeship
An apprenticeship program that has not been approved by a state or federal agency. Unregistered apprenticeships may not meet the same standards of quality as registered apprenticeships.
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Upskilling
Upskilling is the process of acquiring new skills, knowledge, or competencies to enhance one's capabilities and qualifications in a specific field or industry. Upskilling initiatives may focus on developing technical, digital, or soft skills, and they contribute to the professional growth, career advancement, and overall adaptability of individuals within their chosen profession.
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Skills-Based Hiring
Skills-based hiring is an approach to recruitment and selection that focuses on evaluating candidates based on their demonstrated skills, competencies, and abilities relevant to the job requirements, rather than solely relying on traditional factors like education, years of experience, or previous job titles.
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User Experience (UX)
The overall experience of a person using a product, especially in terms of how easy or pleasing it is to use.
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Journeyman
A skilled worker who has completed an apprenticeship program and is qualified to work independently.
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AI Website Builder
An AI website builder uses artificial intelligence to automate or speed up the design and development of websites—often suggesting layouts, content, or style options based on user input.
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Fintech
Fintech is the use of technology to deliver financial services in faster, more efficient, and user-friendly ways.
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Sisense Developer
A specialist in building, customizing, and embedding Sisense BI dashboards, handling data modeling, ETL, and API integrations.
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SEO Terms
SEO Terms - What to they mean? Terms and data collected in an SEO crawl include:
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Video Testimonials
Video testimonials are customer reviews in video format, showcasing authentic feedback and experiences that help build trust and credibility for a brand. They provide a powerful, visual way to engage potential clients.
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Webflow Development Subscription
What is Webflow Development Subscription? Ongoing web design & development services on a monthly basis.
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TikTok Explore
A feature on TikTok that allows users to discover trending content and accounts.
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TikTok Distribution
The process of sharing and promoting content on TikTok to increase visibility and engagement.
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Google Ads
Online advertising platform by Google that allows businesses to display ads on Google search results and partner websites.
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Facebook Ads
Advertising platform within Facebook that allows businesses to target specific audiences with tailored ads.
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Snapchat Ads
Paid advertisements that appear within the Snapchat app, targeting users based on their behavior and interests.
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Banners
Graphic advertisements displayed on websites, typically in the form of rectangular images.
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Ad Revenue
Income generated from advertisements placed on websites, apps, or media channels.
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Social Media
Online platforms where users create and share content or participate in social networking.
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Branding
The process of creating a unique identity and image for a business or product in the consumer’s mind.
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Blogger Outreach
Blogger Outreach is a digital marketing strategy where businesses collaborate with bloggers to promote their products or services.
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Niche Edit
Niche Edit is a link-building technique where existing content is updated to include a new backlink to your website.
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WebP
WebP is an image format developed by Google that provides superior compression for web images.
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AVIF
AVIF (AV1 Image File Format) is a modern image format designed for superior compression and quality.
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Rich Text
A flexible content block for adding formatted text, images, and links.
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Component Slots
Placeholders in components where other elements can be inserted.
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Element Settings
Options for configuring the properties and behaviors of elements.
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Global Swatches
A feature that allows you to manage and update colors consistently across your entire project.
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Account Plan
A subscription plan that includes features for individual users and teams to manage their Webflow projects.
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Site Plan
A subscription plan that includes hosting and custom domain options for Webflow sites.
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Client-first
A development methodology focused on creating user-friendly, client-maintainable websites.
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Webflow Workshop
Live webinars and workshops hosted by Webflow to teach various aspects of the platform.
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Webflow Community
A supportive network of Webflow users who share knowledge and resources.
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IX2 (Interactions 2.0)
Advanced animation and interaction capabilities in Webflow.
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Webflow Designer
The tool used to visually design and develop Webflow websites.
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Webflow Dashboard
The central hub for managing your Webflow projects and account settings.
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Webflow Experts
Certified professionals who specialize in Webflow design and development.
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Backup and Versioning
Features that allow you to save and restore previous versions of your site.
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Team Plans
Subscription plans designed for teams to collaborate on Webflow projects.
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Lottie Animation
A lightweight, scalable animation format supported by Webflow.
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